1. What elates me (as an enthusiastic drinker) and deflates me (as the father of two alcoholics) is the unbridled joy this image celebrates in getting (what the English call) ‘wankered’. It looks as though the glass of heady hoppy ale is actually hopping up and down on the arm of the powerful boozette.

    The image is alike the Soviet propagandist imagery of the 1930s, but so much more fun. Perhaps the message behind this image is “Drinkers of the world unite! You have nothing to lose but your minds!”

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